Schools are ramping up marketing efforts geared toward foreign students to combat growing fears that President Donald Trump's stance on immigration reflects a United States that is becoming less welcoming to foreigners.
Nearly half the nation's 25 largest public universities saw undergraduate applications from abroad fall or stagnate since last year, according to data colleges provided to The Associated Press in response to public records requests. Eight schools did not provide data, while six saw gains.
Iowa State is ramping overseas mailings to sell students on the school's Midwestern charm. Similarly, Purdue University sent overseas applicants a note from two mayors touting Indiana's "friendly smiles" and hospitality. On a recent trip to India, the president of Portland State University told prospective students they'd be safe on his campus.
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The University of Houston has seen a 32 per cent drop, although it's still accepting applications and its numbers will likely rise.
The US Department of Education did not immediately comment.
Students in India have been particularly alarmed, especially after a gunman shot two Indian men at a Kansas bar in March, killing one, after allegedly saying "get out of my country."
Portland State President Wim Wiewel was in India soon after the shooting to meet prospective students, and the discussion quickly turned to safety. Wiewel and his wife reassured families that Portland is friendly to foreign visitors.
Some government officials are trying to tackle the problem, too. Several of the videos feature cameos from state governors or congressional members. A top official from America's embassy in India penned a newspaper column last week stressing that "US colleges and universities take pride in providing safe and welcoming environments."
Along with India, fewer applications have been coming from China and Saudi Arabia, which previously sent large numbers to American colleges. Experts say factors at play include economic turmoil in China and India, but some have blamed the downturn on a "Trump effect.