Representing voices of a select group of companies mostly from the pharma and manufacturing sector, the Alliance for Fair Trade in a letter to Obama urged him to discuss necessary policy changes to improve the business environment for American companies in India.
The alliance has a track record of raising such issues in the past and launching anti-India campaigns on issues related to intellectual property and pharma sectors.
They noted that implementation of trade reforms will boost India's long-term economic growth and foster market access for American innovators, exporters, and investors.
"India's high tariffs, use of forced localisation barriers, and weak intellectual property protection and enforcement are not only thwarting manufacturers' access to India, but denying Indian citizens and companies access to best-in-class products," said AFT co-chair and National Association of Manufacturers vice president of international economic affairs Linda Dempsey.
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"American innovative companies are encouraged by the discussion of necessary policy changes to enhance intellectual property rights and enforcement in India," said Patrick Kilbride, co-chair of AFT and executive director for international IP policy at the US Chamber of Commerce's Global Intellectual Property Centre.
"We look forward to continued dialogue between these leaders to allow both countries to capitalise on the opportunity for mutual growth and innovation," he said.
"In order to attract investment, India must begin to put in place policies that provide legal and regulatory certainty for US companies seeking to invest in the market," it said.
"Improving India's broadband penetration underpins Prime Minster Modi's Digital India project, so it is in India's interest to revise policies that discourage broadband investment like tariffs and onerous testing requirements on imported information and communication technology products," it said.
"The Prime Minister recognises the immense buying power of Indian consumers of movies and music, but poor intellectual property enforcement and ubiquitous access to pirated goods critically undercuts these industries," it added.