Mark Oberholtzer, owner of Mark-1 Plumbing in Texas City has filed a lawsuit against AutoNation Ford Gulf Freeway, the Houston dealership where he traded in the truck.
According to the complaint filed last week, AutoNation misrepresented its intentions to remove the decal, causing Oberholtzer, his business and his family "severe harm."
"By the end of the day, Mark-1's office, Mark-1's business phone, and Mark's personal cell had received over 1,000 phone calls from around the nation," Oberholzer's lawyer wrote in the lawsuit, filed December 9 in Harris County.
The photo showed a black-cloaked figure and an antiaircraft gun. The truck was being used by Jaish al- Muhajireen wal-Ansar (the "Muhajireen Brigade"), an extremist group fighting the Syrian government.
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Oberholtzer said this would not have happened if the firm had just removed the decals before the truck was resold.
In October 2013, Oberholtzer took the truck to AutoNation Ford Gulf Freeway in Houston for a trade-in. He got a 2012 Ford F-250 and said goodbye to his old truck, according to the lawsuit.
Oberholtzer said the salesman told him that AutoNation would remove the decals before the truck was resold.
The truck was auctioned off in November 2013. The next month, it was shipped from Houston to Mersin, Turkey.
About a year later, the truck popped up in a tweet posted by Caleb Weiss, a contributor to the Long War Journal. It showed militants firing a heavy weapon from the bed of a truck with the Mark-1 company name on the front door.
He now carries a gun for protection, the lawsuit says.
The issue of Western vehicles flowing into the Middle East and into the hands of militants has attracted attention of authorities.
For instance, the US Treasury Department recently asked Japanese auto giant Toyota how so many of its vehicles have wound up in militant hands.