The government's top doctor is taking aim at the best-selling electronic cigarette brand in the US, urging swift action to prevent Juul and similar vaping brands from addicting millions of teenagers.
In an advisory Tuesday, Surgeon General Jerome Adams said parents, teachers, health professionals and government officials must take "aggressive steps" to keep children from using e-cigarettes. Federal law bars the sale of e-cigarettes to those under 18.
For young people, "nicotine is dangerous and it can have negative health effects," Adams said in an interview. "It can impact learning, attention and memory, and it can prime the youth brain for addiction."
Juul said in a statement that it shares the surgeon general's goal: "We are committed to preventing youth access of Juul products."
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