Vedanta Group Chief Anil Agarwal, who last week announced giving away 75 per cent of his family's wealth for the good of the society, has asked his business locations to conduct a special cleanliness drive. It will include Vedanta townships and the villages located near its business locations.
"Vedanta 'Maryadaa' campaign joins Prime Minister call for Swachh Bharat. Special drive at Vedanta premises, colony and within community," Tweeted the 61-year old chairman of the diversified conglomerate.
A message has also been sent to all the employees to participate in the cleanliness drive.
PM's Massive Mission to achieve 'Swachh Bharat' by 2019 is a tribute to Mahatma Gandhi on his 150th birth anniversary.
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Under Vedanta's 'Maryadaa' campaign, Vedanta Group Company Hindustan Zinc is constructing 30,000 toilets in rural Rajasthan in collaboration with the state government.
The company is also looking at signing an MoU to add another 10,000 toilets. Over 9,000 toilets have already been constructed in rural villages of Udaipur, Chittorgarh and Bhilwara districts of Rajasthan.
Vedanta's another company in Tamil Nadu in copper business (Sterlite Copper) has already constructed 183 toilets in the rural area.
According to the reports by UNICEF, only 48 per cent of Indian rural population has good toilet and sanitation facilities.