Manufactured in the UK, the UAE and India, Veedol products will soon be distributed in the entire Gulf Cooperation Council and Levant regions, Veedol International said in a statement.
Veedol International has also opened its global office here.
"We are proud to be associated with Galadari Automobiles Co, a trusted name in the industry and with a reputation built over 50 years. Our objective is to re-establish Veedol as the most preferred lubricant brand among customers & consumers alike in the region," Rajendra Ghosal, Director, Veedol International said.
Veedol International GM Arun Kumar said that Middle East region is of strategic importance to Veedol and the company will roll-out brand activations at various channels and consumer touch-points in the days to come.
"Veedol, the master brand and products are not new to our market and has its own credible set of customers both in petrol and diesel engine segments," Axel Dreyer General Manager, Galadari Automobiles Co, said.