Senior BJP leader and Union Minister M Venkaiah Naidu flagged off the 'Vimochana Yatra' led by party's state president Kummanam Rajasekharan at Uppalla.
The yatra would cover 140 constituencies across the state and conclude in state capital on February 10.
After its better show in the recent civic elections, BJP is looking to open its account in the Assembly elections in the state, which has been ruled by UDF and LDF alternatingly.
Speaking on the occasion, Naidu lashed out at successive governments of UDF and LDF that ruled the state, accusing the two fronts of having ruined the state over the years.
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He saidleaders of both UDF and LDFwere involved in corruption and pursue appeasement policy.
Naidu said BJP's vision was all-round development and justice for all, devoid of special affinity towards any particular section.
The party-led central government's aim was to have housing for all by 2022, he added.
Naidu also took a dig at Congress and CPI(M), who are rivals in the state, but has no qualms in joining hands in West Bengal and New Delhi.
The authorities will take action on the basis of the investigation report, he said.
Hitting back at Congress, he said the party that failed to respond when eight students of the university committed suicide during the tenure of the UPA was "celebrating" the issue now under the pretext of"compassion for Dalit community".
On the Centre's approach to Kerala, he said it fully supported the Rs 5,187 crore Kochi Metro Rail project and had extendedRs 600 crore till date, he said.
(Reopens DEL 54)
Shah came to the limelight after he scripted the party's stupendous victory in Uttar Pradesh in the 2014 Lok Sabha polls as it bagged 71 seats of the total of 80 while another two were won by its ally Apna Dal. Shah was in-charge of UP affairs during the time.
Party veterans L K Advani, Murli Manohar Joshi, Yashwant Sinha and Shanta Kumar have raised a banner of revolt on the way the party was being run for the past few months. They had also sought to find the reasons behind the party's loss in Delhi and Bihar assembly elections.
(REOPENS DEL26)
Raking up Ishrat Jahan case, the political resolution said
the new facts that have emerged have "exposed" Congress' dubious role in compromising national security for petty political ends.
"Yet Congress party does not betray any remorse or self- introspection. Their leaders are seen brazenly rubbing shoulders with secessionist and ultra-Leftist elements who are demanding vivisection and destruction of Bharat," a party statement said quoting the resolution.
It also took at dig at electoral understanding between Congress and the Left in West Bengal, saying they have done so in their desperation to stop BJP's exponential growth.