Though over seven million foreign tourists visited Vietnam last year, there were only just about 10,000 Indians among them, and most visits were business related. Incidentally, about 1.9 million Chinese visited last year.
"The biggest drawback has been connectivity and lack of promotion," said Hoang Thi Diep, Vice Chairman of Ministry of Culture, Sports and Tourism.
The Ministry is in touch with the Indian Embassy here to ease the visa process as well as to boost connectivity.
Jet Airways and Vietnam Airlines had signed a MoU in October 2011 on a comprehensive cooperation which includes commencing direct flights.
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However, a revised Services Agreement was signed in November 2013. It is hoped that the flights will begin from November this year.
"We are ready to roll out the red carpet for Indians," Ding Ngoc Duc, CEO of the Vietnam Chapter of Pacific Asia Travel Association, told PTI.
Duc said that Vietnam is working at easing visa process for Indians, including a possible "visa exemption".
Asked if tax breaks can be offered to Indian filmmakers, the tourism Ministry's Vice Chairman said, "We are talking with the Ministry of Finance to find out the best way to attract Indian filmmakers. We are also looking at hosting a Indian Film Awards show here".
India too is keen to boost cultural ties with the strategically-important country.
Swaraj has also talked about the possibility of having Indian films and TV serials, on Vietnamese television and also commercially availability of Indian films.