At an unassuming restaurant next to a carwash in central Hanoi, a cat is prepared for hungry clients: drowned, shaved and burned to remove all fur before being cut up and fried with garlic.
"A lot of people eat cat meat. It's a novelty. They want to try it," said the establishment's manager To Van Dung, 35.
Vietnam has forbidden the consumption of cats in an effort to encourage their ownership and keep the capital's rat population under control.
Such is the demand from restaurants that cats are sometimes smuggled across the border from Thailand and Laos.
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Dung said that he had never had problems with the law. He buys his cats from local breeders but also so-called cat traders, with few checks on their sourcing.
"Little tiger" is typically enjoyed at the start of each lunar month, unlike dog meat which is eaten at the end.
"I know in the United States and Britain they don't eat cat. But here we do," Nguyen Dinh Tue, 44, said as he chewed on a piece of fried cat meat.
"I don't kill the cat! But this place sells it so I like to eat it," he added.
Vietnam's penchant for eating animals that are considered pets in many other countries came about largely as a result of circumstance, said Hoang Ngoc Bau, one of Hanoi's few trained vets.
"The country was once very poor, and we had a long war. We ate everything we could to stay alive," he told AFP. "Insects, dogs, cats, even rats... It became a habit."
Dramatic changes to society and cultural attitudes in the once tightly-controlled communist country in recent decades mean that a growing number of Vietnamese now share his love of animals.
But old eating habits die hard and pet owners have a battle on their hands to protect their furry companions from the dinner pot.
"No one is breeding dogs and cats for slaughter. So nearly all the animals in restaurants are trapped and stolen," Bau said.