Not directly referring to the controversy, but films and art in general, he warned against undermining the rule of law in the country.
Naidu, at a literary festival here, said there is now a new problem over some films where people feel that they have hurt the sentiments of some religions or communities and that has led to protests.
He said while protesting, some people go overboard and announce rewards.
"Whether these fellows have that much money or not, I doubt. Everyone is announcing Rs one crore reward. Is it so easy to have Rs one crore?
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Stressing that he was not talking about a particular film but in general, Naidu read out names of previously banned films like Garam Hawa, Kissa Kursi Ka and Aandhi.
His remarks, however, assume significance as they come amid protests by many groups against Sanjay Leela Bhansali directed Padmavati, alleging that the movie distorts history.
Historians are divided on whether Rani Padmavati even existed.
"You have no right to take laws into your own hands. At the same time, you don't have the right to hurt the sentiments of others", Naidu said.
The vice president also warned against selective condemnation and said it was wrong to link it to religion.
He said there was a difference between religion and culture. While religion was a way of worship, culture was a way of life, he said.
Disclaimer: No Business Standard Journalist was involved in creation of this content