With the convergence of devices, bots, things and people, organizations will need to master two dimensions of mobility, it said.
"While users are constantly looking for new and compelling app experiences, the importance of apps in delivering services will diminish and the emergence of virtual personal assistants and bots will replace some of the functions performed by apps today," said David Willis, Vice President and analyst, Gartner.
Alternative approaches to interaction and service delivery will arise, and code will move from traditional mobile devices and apps to the cloud, he added.
In 2017, Gartner estimates that 2.38 billion devices will be shipped and 342 million wearables will be sold.
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"The proliferation of mobile devices means that phones, tablets, laptops and wearables are now omnipresent within the business environment, reinventing the way people interact and work," Willis said.
Much of the innovation in the mobile space isn't taking place inside the smartphones themselves, but in the things that communicate with them, Gartner said.
Most IoT devices that talk to smartphones do so via an app or through the browser, it said, adding that 25 per cent of new mobile apps will talk to IoT devices in next two years.
However, he expects that with new technologies growing in importance as a way to control and interact with things, app interfaces will fade.
"Apps are not going away and code isn't vanishing," he said adding, "The post-app era means that there will be more data and code in the cloud and less on the device, thanks to the continuous improvement of cellular network performance.
Disclaimer: No Business Standard Journalist was involved in creation of this content