Get this: Some 1 million people have tuned in to watch professional racers play a video game on national television.
Seriously.
The mind-boggling success of virtual racing over the past month has put motorsports out front in the race to create competition while sports is shutdown because of the coronavirus pandemic. Nearly every series now has regular virtual racing for its competitors and a lot of its on national television and it's online for fans who prefer to watch that way.
Drivers are gaining newfound fame, even sponsorship.
I think we are honestly still in the early stages of figuring out how to make this work as good as we can, said IndyCar driver Conor Daly.
You have four different areas where your brand can build Twitch, Facebook, Instagram, Twitter ... maybe I continue to develop a YouTube channel, who knows?
Disclaimer: No Business Standard Journalist was involved in creation of this content