: Handset-maker vivo on Tuesday unveiled its latest smartphone S1 in Tamil Nadu, which contributes about eight per cent to the revenue of the company, an official from the firm said.
According to vivo India, Tamil Nadu contributes almost 7.53 per cent of the overall smartphones market and sells about 6.35 lakh smartphones per month.
The state was the third most contributing market by value with nearly eight per cent contribution to overall vivo India revenue, vivo India said.
According to the company's director (Brand Strategy) Nipun Marya, vivo aims to further strengthen its presence in the state following the launch of S1 smartphone here.
vivo India currently has 21.2 per cent market share by value in domestic smartphone market.
"Tamil Nadu is a very important market for vivo and we have always received positive response from consumers across the region. We continue to strengthen our focus towards offering the latest in product innovation and new age technology...," Marya said.
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"We are certain that the vivo S1 will get similar appreciation for the splendid camera experience and adding a new dimension to the consumers' style quotient", he said.
The vivo S1 smartphone was launched in two variants 4GB/128 GB and 6GB/64GB priced at Rs 17,990 and Rs 18,990 respectively.
The company also retails 6GB/128GB variant which would be available mid-September at a price of Rs 19,990.
Equipped with Media Tek HelioP65 Octa-Core processor, S1 has a 32MP front camera, a 16MP Primary camera.
vivo India currently has distribution network of over 5,500 across Tamil Nadu and has 29 service centres.