The company launched its operations in Bihar and Jharkhand in 2008 and "in this relatively short span of time, Vodafone has become one of the preferred brands in the region," Rajshekhar Metgud, Business head, Bihar & Jharkhand, Vodafone told reporters.
It has become one of the top two telecom players in the circle by revenue market share, Metgud said.
The company has over this period invested over Rs 2,000 crore to expand its network and broadbase its distribution reach and make retail touch points easily accessible.
The latest offerings are the recently launched "every recharge wins" for its pre-paid customers and "Vodafone Red" for post-paid customers, he said.
Vodafone is M-pesa, a mobile money transfer and payment service was launched in Bihar and Jharkhand in April 2013.
Currently Vodafone has over 4500 M-Pesa agents and more than 1.5 lakh subscribers in the circle, Metgud said.