The Atlas SUV gives VW an entry into the fastest-growing part of the US market, something dealers had sought for years.
Volkswagen says the Atlas will have enough space for seven adults plus their luggage. Third-row seats can be reached easily with innovative folding second-row seats.
The SUVs come with two engine choices: A 2-liter turbocharged four-cylinder with 238 horsepower or a 280-horsepower 3.6-liter V6. Both have eight-speed automatic transmissions.
The Atlas also is compatible with Apple CarPlay and Android Auto, and it has safety systems available including autonomous emergency braking.