"Waar" which stars Pakistani actor-director Shaan was released on Wednesday and raked in approximately 20 million rupees on its first two days, a record for any film released in the country.
"On the first day it was released across 42 screens in the country and it took in around 11.4 million rupees which is even better than the nine million rupees mustered by 'Chennai Express' on its opening day at Eid," film distributor and owner of the Atrium multiplex cinemas, Nadeem Mandviwalla told PTI.
"I would say going by the first two days 'Waar' should rake in around 50 million rupees in its first week of exhibition across the country," he said.
The film is a debut for director Bilal Lashari and is said to be the most expensive Pakistani film made at a budget of 2.5 million. It has caught the imagination and interest of viewers with its catchy trailer and action sequences.
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"Films like 'Main Hoon Shahid Afridi' which took in 55 million rupees, 'Zinda Bhaag' which has also done well and now 'Waar' have given the Pakistani film industry a new credibility and distributors, exhibitors are willing to bank on them," he said.
As a result of the new wave of Pakistani cinema, "Boss" was only released in seven cineplexes and cinemas in Karachi on Eid but industry insiders say it also did good business.
According to Umer Khitab Khan, an SBFC member, this is because of obscene language and violent scenes in the movie.