American filmmaker Ari Aster is one of the most original voices in horror cinema but the director says people who love the genre aren't fond of his movies as they don't find his works scary enough.
Director of films like "Hereditary" and the current sensation, "Midsommar", Aster doesn't view his latest as a "horror" film.
"That's certainly not how I am thinking. But a lot of people who love horror films don't love my films because they feel the films are not scary enough, they're not trying hard enough to be scary," Aster told PTI in an interview.
The director says his films are largely devoid of any tropes, including jump scares, often used in horror films.
"I want to make films that stay with people, that linger in the minds. I don't really care whether you're scared or not. I get that message by people who tell me 'your movie wasn't scary, it sucked' and I'm like okay. I can read between the lines.
"The horror genre is difficult because people expect something very specific with that and I am not too concerned delivering on those expectations. It keeps you from going in the same path as everyone else."
"You just wait for the release to see if people respond to what you've done. There was pressure and there's pressure now on the next one. I think that'll always be the case. I feel lucky to be under that pressure."
Disclaimer: No Business Standard Journalist was involved in creation of this content