Warner Bros, Turner ink licensing pact for South Asia

Warner Bros Consumer Products today appointed Cartoon Network Enterprises its consumer product licensing representative in India, Bangladesh, Pakistan and Sri Lanka.
The move followed an agreement between Warner Bros Consumer Products (WBCP) and Turner Broadcasting System Asia Pacific, under which Cartoon Network Enterprises (CNE), the latter's licensing and merchandising arm, will represent WBCP's portfolio in specified markets.
"This includes iconic brands such as DC Comics Super Heroes Batman, Superman and The Flash as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter, and The Hobbit Trilogy, among many others," the company said in a statement.
The licensing rights would include categories such as toys, apparel, accessories, publishing, stationery, gift, novelties as well as branded foods, personal care products and licensed advertising promotions in the region.

Warner Bros Managing Director Bianca Lee said: "This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial."
Turner Asia-Pacific President Ricky Ow said: "We already operate some of the most loved leading brands in South Asia and this collaboration will benefit from our proven success and future investments we will make in the region."
CNE has a network of 76 partners with footprint in traditional retail, modern trade and e-commerce.
In the region, Turner runs 55 channels in 13 languages in 38 countries, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, WB, MondoTV, TABI Channel and HBO.