Australia may have won 5-0 on home soil when they last faced England in a Test series in 2013/14 but it is 14 years since they last tasted Ashes glory in Britain.
Much of the build-up has focused on the vexed issue of 'sledging' or verbal abuse of opponents, which is something the International Cricket Council (ICC) are determined to eradicate from the sport.
That Ranjan Madugalle, the ICC's chief match referee, will be overseeing proceedings in Cardiff, suggests no let-up in the crackdown from the global governing body in what remains cricket's showpiece series.
"I'm on my last warning (before possible suspension) from the ICC," Warner said last week. "These rules are being clamped down on now.
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"If you walk towards a player, the umpires are going to fine you."
- 'Over-hype the Ashes' -
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But England director of cricket Andrew Strauss, a former Ashes-winning captain, stressed there was more to being competitive than 'mouthing off' at the opposition.
"I think we can over-hype an Ashes series, which maybe puts the players under more pressure to be really aggressive," Strauss told BBC Radio Five.
For Australia captain Michael Clarke, winning an away Ashes series after three losing tours would fill a gap in his illustrious CV.