Jha told the House of Commons Business Select Committee that structural disadvantages in the UK, such as extremely high energy costs, were largely the reason for the crisis in the steel industry.
"There is no dead drop time that has been given, though you will appreciate with the kind of losses that there are, urgency is important. What if no buyer emerges? We cannot continue to bleed," Jha said.
He also clarified that the company did not want to split up its UK business by selling it to different buyers.
Jha warned that splitting off Port Talbot in south Wales would cause damage to the pension scheme because more than 4,000 workers would stop making contributions.
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The UK government has said it is looking at the pension scheme, which any buyer would have to inherit, to see if it could be separated from the business.
"If we don't solve it [pensions], we are staring at some very bad consequences for the taxpayer...We are staring at a huge economic and social disaster," Jha warned.
UK business secretary Sajid Javid told the committee that pension fund trustees were in talks with the pensions regulator. He reiterated that the UK government would not take a stake of more than 25 per cent in Tata Steel's UK assets.
"Twenty five per cent was the limit that I thought was necessary to show that on the one hand you're serious about helping...But also not to put off potential investors by saying this is something the government seeks to control," he said, adding that the government was keen to secure the sale of Tata Steel's UK units soon.
This one decision has attracted a lot of media flak for the minister over his handling of the steel crisis.