The debate on intolerance has taken over the industry with Aamir Khan, Shah Rukh Khan, filmmaker Karan Johar facing flak for their comments.
When asked if he feels freedom of expression is at risk in the country, the "PK" director said he has become careful with words now.
"Every filmmaker, everybody now speaks very carefully because they are worried how they will be quoted and if they are misquoted then there will be a lot of slamming on the social media," Hirani told PTI in an interview.
"If there is one opinion then there should be a balanced and dignified point of view from the other side. But what if other side's point of view is not balanced and is 'Ok, you say this. I am going to send you to Pakistan'.
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"From where does this communal thing get into it? 'I am going to slam you' cannot be the reaction. And that is primarily coming from small social media forces."
"We as human beings try to find scapegoats, pass the blame... It is an environment which is being created. And I hold media responsible for it. Its repercussions will be seen after 10 years... We will end up creating a society where people are hating communities. It has already started."
Hirani's last film "PK" had to face objections and protest from certain sections for its depiction of godmen.
"During 'PK', some people would go to theatres and protest and they would inform TV channels and if they didn't come then they won't protest.