Earlier in May, the World Gold Council (WGC) had projected overall gold demand in the country to be in the range of 850-950 tonnes for this year as against the actual demand of 864 tonnes in 2015.
Releasing the Gold Demand Trends for April-June quarter of 2016, the WGC said gold demand fell by 18 per cent to 131 tonnes due to rise in price, government regulations and jewellers' strike.
During first six months of 2016, the country's gold demand fell by 30 per cent to 247.4 tonnes from 351.5 tonnes in the year-ago period, he said.
"High gold prices and a regulatory push for transparency through PAN cards, tax collection at source and excise duty on jewellery, coupled with weaker rural incomes kept demand subdued during the first half of the year," he added.
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"The pick up in demand would all depend how prices behave in the coming months and how new regulations are adopted by the trade and consumers even though there is positive sentiment of good monsoons boosting demand for gold," he said.
So far, the transition of regulatory compliances has not been that smooth. "This is going to be a big challenge even in H2 given the majority of jewellery industry is unorganised. This is going to be a risk to demand in H2."
"At present, 12.5-13 per cent taxes are imposed on gold. If GST rate including customs duty is kept below 10 per cent, it would be a strong incentive to comply with the regulatory norms. If kept higher, we believe it will push transactions to unofficial market and defeat the purpose," he said.
Due to weak demand, WGC said the country's gold imports also declined to 291 tonnes in the first six months of this year from 470 tonnes in the year-ago period.
India is the world's second biggest gold consumer after China.