Mumbai Cricket Association had planned to have 51 different pictures of Tendulkar with his Test centuries and names of oppositions inscribed on rectangular billboards, which were supposed to be put on the perimeter of the Wankhede Stadium roof.
While Tendulkar billboards have somehow been squeezed in that rooftop perimeter, it was rising star Kohli's face that screamed for attention as it dominated the bulk of the space, which was bought by an FMCG company.
When asked, an MCA official said that the in-stadia rights were given to a company and the state association didn't have a clue as to what deal the company has struck with the FMCG company whose product is endorsed by Kohli.
"Yes, the pictures of Tendulkar are small compared to the other billboard (Kohli). But when we gave the contract, we didn't have an idea as to what photographs will be put up alongside Tendulkar's billboards," an MCA official told PTI today.
Call it irony but as India's greatest cricketer gets ready to bid adieu to the game, the corporate world seems to be gearing up to embrace the country's next great batting hope.