Pandey, who designed the popular 'Khushboo Gujarat Ki' campaign, was recalling his experience of working with Modi on the project.
"The PM, on a lighter note, had then said that I will keep on speaking about Gujarat but you have to give a story only in six minutes.
"I told him that I know about my product. That is why people from Ratan Tata to a gatekeeper like my creative advertisements," he said.
"It is about imagination and creativity to touch consumers in a simple but effective manner," he said.
The renowned adman was in the city for an event marking 20 years of media group Dainik Bhaskar.
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