"With the risk of incidence of new infections of Zika virus in many countries, and the potential linkage of the Zika virus infection with microcephaly and other clinical consequence, it is estimated as an appropriate precautionary measures to defer donors who return from areas with Zika virus outbreak," the WHO told AFP in a statement.
Canada and Britain have already moved to protect their blood supplies.
Canadian blood agencies earlier Wednesday announced that anyone who had travelled to a Zika-risk area will be ineligible to give blood for three weeks upon their return.
In Britain, the National Health Service Blood and Transplant agency has said that from Thursday, anyone returning from Zika-affected countries will be made to wait 28 days before being allowed to donate blood, as a "precautionary measure".
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"The safety of the blood supply is paramount and it is important we implement any precautionary blood safety measures agreed here as a result of an increasing prevalence of infectious diseases found around the globe," a spokeswoman said.
The mosquito-borne Zika virus has spread to 26 countries in South and Central America and the Caribbean. It holds little danger for most people but has been linked to a surge in cases of microcephaly, a condition which causes babies to develop abnormally small heads, leading to permanent disability or death.