Researchers at the University of Augsburg, Germany and the University of Wisconsin-Madison studied why movie audiences are attracted to bloodshed, gore and violence.
Their study examined whether these serious, contemplative, and truth-seeking motivations for exposure to violent portrayals are more than just an intellectual pleasure.
They invited a large binational sample from Germany and the US (total of 482 participants), ranging in age from 18-82, and with varying levels of education.
Earlier studies have suggested that audiences are not necessarily attracted to violence per se, but seem to be drawn to violent content because they anticipate other benefits, such as thrill and suspense.
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The new findings suggest that such hedonistic pleasures are only part of the story about why we willingly expose ourselves to scenes of bloodshed and aggression.
Some types of violent portrayals seem to attract audiences because they promise to satisfy truth-seeking motivations by offering meaningful insights into some aspect of the human condition.
"Examining the prevalence of such prosocial responses and the conditions under which they occur offers a theoretically intriguing and socially valuable direction for further work," Bartsch said.
The findings will be presented at the 63rd Annual Conference of the International Communication Association in London.