Will bring Japan's edible oil in India by next year:Ruchi Soya

Leading FMCG company Ruchi Soya Industries today said it will introduce by next year the Soybean Germ Oil with the assistance of Japan's edible oil major J-Oil Mills and global trading firm Toyota Tsusho Corporation (TTC).
"Soyean Germ Oil, the healthiest form of edible oils, will be launched by next year. The oil is being manufactured with the help of J-Oil Mills and TTC," Ruchi Soya Industries CEO (Consumer Brands Division) Nilesh Mazumdar told reporters here.
Talking about yet-to-be-launched product, Mazumdar said the oil is extracted from a soybean seed and it has absolute zero absorption of cholestrol.
Throwing light on the Joint Venture, Mazumdar said the company has 51 per cent stake, while J-Oil has 26 per cent and TTC 23 per cent stake.

Mazumdar said the Joint Venture aims to expand the product portfolio by bringing healthier products into the Indian market. "We will provide raw material and marketing and distribution assistance to the Joint Venture," he added.
J-Oil will provide technical assistance and TC will provide management assistance for accessing international markets through its network, Mazumdar said.

Earlier, the company announced their tieup with Protein Foods and Nutrition Development Association of India (PFNDAI) to advise it on Soya brand Nutrela.
Nutrela and PFNDAI will implement a nutritionist outreach programme in Karnataka and Maharashtra, Mazumdar said.
"The two sides will be jointly reaching out to more than 200 nutritionists each in Mumbai and Bengaluru alone in next two months," he said.

The company also will be rolling out its School Contact Programme in more than 400 schools in Karnataka and 3,000 schools in Maharashtra, Mazumdar said.
"The objective of this programme is to educate children around nutrition, specifically the goodness of soya and the advantages of soya over other foods like milk, egg and meat," he said.
The campaign will feature sampling and contests, he added.