European auto major PSA Groupe brand Citroen plans to roll out one new model each year in India, starting end of 2021 when it aims to launch its first vehicle in the country, a top company official said.
The company is also looking for around 90 per cent localisation in its products to make them cost efficient and affordable for the Indian market.
"We will launch the first model latest by 2021 end and then every year after that we will have a new vehicle," Citroen CEO Linda Jackson told PTI here in an interaction on the sidelines of 89th edition of Geneva Motor Show.
The company globally follows a strategy of launching only one new car every year in order to get the quality right, she added.
Jackson said the company has developed a programme of international models which it will be introducing across a number of regions, starting India.
When asked about the models, she said,"We are in process of launching electric cars in Europe but we are still offering diesel and petrol. So when we go to India we will be going with which is the most prevalent and then look for trends of the market."
Jackson, who is bullish on doing well in India, said,"We are in the heart of the market because we are an affordable brand ...with these values we feel there is a chance to have some great customers in India."
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