And changes are coming to F1 as smaller outfits lead the charge for a future where they can thrive on the track without requiring the deep pockets that can thrust the wealthy outfits to the front of the grid.
The debate has been recurring for years but F1 is going through another round of deliberations in an attempt to level the playing field.
The FIA governing body has described changes to qualifying and races that are being considered for 2017 as "exciting and innovative." But it won't tell anyone just what its strategy group, which features six teams, has conjured up in private.
Force India owner Vijay Mallya, who sits on the strategy group, would only say that he is fighting to ensure even the smallest outfits can be competitive and that F1 income is more fairly distributed.
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"If all teams are strong enough to be sustainable and can focus on producing a competitive car rather than worrying about how to survive that will be the best thing for Formula One going forward," Mallya said Friday.
"We have to reach out to the people again and have the connectivity which we don't have," she said.