In the era of superfoods, Maine blueberries aren't so super.
The Maine wild blueberry industry harvests one of the most beloved fruit crops in New England, but it's locked in a downward skid in a time when other nutrition-packed foods, from acai to quinoa, dominate the conversation about how to eat.
And questions linger about when, and if, the berry will be able to make a comeback.
The little blueberries are touted by health food bloggers and natural food stores because of their hefty dose of antioxidants.
They're also deeply ingrained in the culture of New England, and they were the inspiration for the beloved 1948 children's book "Blueberries for Sal".
But the industry that picks and sells them is dealing with a long-term price drop, drought, freezes, diseases and foreign competition, and farmers are looking at a second consecutive year of reduced crop size.
At Beech Hill Blueberry Farm in Rockport, this year's harvest was off by about 50 per cent, said Ian Stewart, who runs the land trust that manages the farm.
"Our year was a little underwhelming. There was a lot of drought. There was a freeze at a bad time," Stewart said. "We're hoping it's a blip. We'll see."
"For years, the health message and the taste message of wild blueberries has been successful," she said. "But it's frustrating when we find ourselves in periods of oversupply and competition."