Researchers at Drexel University in the US explored brain circuitry in hungry versus satiated states among women who were past-dieters and those who had never dieted.
"We found that young women both with and without a history of dieting had greater brain activation in response to romantic pictures in reward-related neural regions after having eaten than when hungry," said the study's first author Alice Ely, who completed the research while pursuing a doctoral degree at Drexel.
Such stimuli may include things like food, money and drugs.
The latest finding, based on a small pilot study, grew from Ely and her Drexel colleagues' earlier work investigating how the brain changes in response to food cues.
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Specifically, the researchers looked at whether the brain's reward response to food differed significantly in women at risk for future obesity (historical dieters) versus those who had never dieted.
In that study, published in the journal Obesity in 2014, the researchers found that the brains of women with a history of dieting responded more dramatically to positive food cues when fed as compared to women who had never dieted or who were currently dieting.
"In the fed state, historical dieters had a greater reaction in the reward regions than the other two groups to highly palatable food cues versus neutral or moderately palatable cues," Ely said.
Ely said the data suggests historical dieters, who longitudinal studies have shown are more at risk for weight gain, may be predisposed by their brain reward circuitry to desire food more than people who have not dieted.
Testing was done using MRI imaging. While both groups' reward centres responded more to romantic cues when fed, the historical dieters' neural activity noticeably differed from the non-dieters in one brain region that had also turned up in the earlier food studies.
The new study was published in the journal Appetite.