The iconic Nelson's Column at Trafalgar Square here was transformed into the middle stump of a giant set of wickets for the launch of a UK-wide Trophy Tour of the Cricket World Cup which gets underway on May 30.
Prominent cricketers such as Nasser Hussain, Isa Guha, Clive Lloyd, Alastair Cook and Graeme Swann joined fans of the game at the event on Wednesday to mark the 100-day count down of the quadrennial event.
The International Cricket Council (ICC) said the Trophy Tour will comprise of over 100 events across 115 locations to ensure all fans get the opportunity to "get up close and personal" with the trophy.
"Transforming one of London's most famous landmarks into giant wickets is a wonderful way to kick start the celebrations for what I know will be the greatest ever celebration of cricket for hundreds of millions of fans around the world," said ICC Chief Executive David Richardson.
Steve Elworthy, Managing Director of the World Cup, said: "The tournament is within touching distance now and it's amazing to see the takeover of the iconic London location of Trafalgar Square to mark 100 days to go. This really puts the tournament at the front of mind for the fans here and around the world."
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