"The red marks on IIP are a matter of serious concern underscoring the need for immediate policy intervention by the RBI and the government. The RBI should cut interest rates while the government should take steps to boost demand in the public sector," Assocham President Rana Kapoor said.
"Our worry is that if the situation is not immediately arrested and reversed, there could be a severe impact on employment. A sharp reduction in demand would force companies to prune headcount to remain afloat," Kapoor said.
"Government policies should be complemented with a shift towards an accommodative policy announcement by the RBI in its forthcoming monetary policy to revive investment and propel demand," he added.
RBI is scheduled to unveil the third quarter review of monetary policy on January 28.
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PHD Chamber of Commerce President Sharad Jaipuria called the IIP contraction as "disappointing". "The most worrying factor is significant slowdown in the manufacturing sector. The signs of slowdown in the consumer goods segment are also appearing," he said.
The manufacturing sector, which constitutes over 75 per cent of the index, declined by 3.5 per cent in November as against a contraction of 0.8 per cent a year ago.
Overall, the consumer goods output declined by 8.7 per cent in November compared to a contraction of 0.3 per cent in the same month in 2012.
In terms of industries, 10 of 22 industry groups in the manufacturing sector have shown negative growth in November.