Online advertising fraud is a widespread problem and it is estimated to cost companies around USD 16.4 billion globally this year, Xapads Media said in a statement.
"The association aims to clean the inventory with better quality and performance and not only help advertisers in India but also in markets like the US, Europe and in South East Asian countries," Xapads Media founder and CEO Nitin Gupta said.
The company offers its services in programme-based media buying on digital platforms. Its clients include Groupm, Publicis, Dentsu, Mobikwik, Bigbasket, Mediamath, Apptv, Bidsopt, Rhythmone, among others.
"Billions of dollars are lost to digital ad frauds each year," the statement said.
Around 31 per cent of programmatic desktop impressions were fraudulent in first quarter of 2017, while 36 per cent fraud rate was found on smartphones. Moreover, 17 per cent fraud rate on tablets was reported.
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