An editorial in the June issue of Qiushi or "Seek Truth" -- a bimonthly magazine of the Communist Party of China (CPC)-- said Xi had put forward "new thinking, new views and new conclusions in a series of important speeches".
The magazine praised Xi's speeches as the "latest theoretical achievement in the development of socialism with Chinese characteristics as well as the development of Marxism and Leninism, and Mao Zedong thought".
Xi, 60, took over the leadership last year in the once-in-a-decade-leadership change, quickly emerged as the most powerful leader of the party after Deng Xiaoping, the moderate leader who succeeded Mao in late seventies.
Inheriting the leadership of the Party, Presidency and the Military together, unlike his predecessor Hu Jintao who had to wait for two years to take control of the Army, Xi quickly consolidated his base emerging as the most powerful Chinese leader in recent times.
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Zhang Lifan, a Beijing-based political affairs analyst, said the campaign was the latest attempt to promote Xi's status to being on a par with Mao, the founder of the party.
Li Xigen, an associate professor at the department of media and communication at the City University of Hong Kong, said the editorial might suggest that a new round of an indoctrination campaign was under way to promote socialist values among cadres.
Li said it was also an effort aimed at "promoting Xi's image and influence".
Analysts said the publication was aimed at officials.
Qiushi said the party was about to start a new round of an ideological indoctrination campaign to study Xi's thinking.