The smartphone with 'HIVE Inside' is priced at Rs 13,999 and will be available at authorised retail outlets across the country, next week onwards.
"Built on an Android core, HIVE is a 'Made in India, Made for India' platform designed by our Software Design Centre at Bangalore," Lava International co-founder and Director Vishal Sehgal said here.
With user empowerment at its core, HIVE enables users to contribute creatively to the platform taking smartphone personalisation to the next level, he added.
The best ideas that are voted up by the community are chosen by the development team, which then are rolled out as OTA updates, he added.
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CONNECT feature under HIVE also allows users to report bugs and find service centers. To make it a rewarding and enriching experience, every interaction offers exclusive credits that can be redeemed for digital content and other merchandise.
EDGE, another core feature of HIVE, provides a platform for the emerging artists in various genres to design exclusive content as themes, ringtones and wallpapers, he added.
With an 8 megapixel rear camera and 2MP front camera, the smartphone sports a 5-inch display and is armed with a Asahi Dragontrail glass in front and a Corning Gorilla Glass 3 at the back to ensure complete protection.