Yahoo Movies debuted as the pioneering Internet firm continued to shed its online search engine past in favour of a future as a venue for premier digital content and services, particularly aimed at smart phones and tablet computers.
"People are devouring films on their phones, tablets and laptops. And that's where Yahoo Movies lives as well, with a full screen experience for first-look movie trailers, behind-the-scenes scoop, and red-carpet galleries," the digital magazine's executive entertainment editor Josh Wolk said in a blog post.
Wolk promised articles from critics; interviews with Hollywood stars, and live-streamed events such as red carpets at movie premiers.
The digital publications were showcased by Yahoo chief executive Marissa Mayer during a Consumer Electronics Show (CES) keynote presentation in Las Vegas.
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During a theatrical CES keynote production, Mayer launched magazines Yahoo Food and Yahoo Tech.
"We found our inspiration in magazines. They are elegant, beautiful and have a distinctive voice," Mayer said.
Mayer took over as Yahoo chief in July of 2012, and her plan to revive the company includes being at the center of people's Internet habits, especially on mobile devices.
"A common theme for us is simplifying our business and how people consume information," Mayer said at CES.