The company's scrip rose by 5.07 per cent to end the day at Rs 305.50 on the NSE. During the day, it gained 6.7 per cent to Rs 310.25.
At the BSE, Zee Ent's stock ended at Rs 306.60, up 5.51 per cent from its previous close.
On the volume front, 3.77 lakh shares of the company were traded at the BSE, while over 86 lakh shares changed hands at the NSE during the day.
United Spirits will be replaced by Zee Entertainment Enterprises in the National Stock Exchange's benchmark index Nifty from tomorrow.
Shares of United Spirits fell by 0.23 per cent to Rs 2,391.50 at the BSE, while on the NSE it managed to end in the green, up 0.11 per cent at Rs 2,404.90.