Food delivery company Zomato is winning the internet after it on Wednesday refused to resolve a customer's complaint about being assigned a Muslim delivery executive for his food order.
"Food doesn't have a religion. It is a religion," the company tweeted in response to the customer's request for change of the rider.
On Tuesday night, a man tweeted about cancelling his order placed on Zomato as the designated rider was a "non-Hindu".
"Just cancelled an order on @ZomatoIN they allocated a non hindu rider for my food they said they can't change rider and can't refund on cancellation I said you can't force me to take a delivery I don't want don't refund just cancel," Amit Shukla, a resident of Jabalpur in Madhya Pradesh tweeted.
In a series of tweets, he also shared screenshots of his conversation with Zomato's customer care, saying he would take up the issue with his lawyers.
The company stood its ground and flatly refused to change delivery executive.
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Zomato founder Deepinder Goyal echoed his company's stand, with a firm message. "We are proud of the idea of India - and the diversity of our esteemed customers and partners. We aren't sorry to lose any business that comes in the way of our values," he tweeted.
Zomato's response won it many admirers.
"Respect. I love your app. Thank you for giving me a reason to admire the company behind it," former Jammu and Kashmir chief minister Omar Abdullah tweeted.
Former Election Commissioner S Y Quraishi tweeted: "Salute Deepinder Goyal! You are the real face of India! Proud of you."
He also shared a screenshot of the app's chat support, through which he requested for a different delivery executive. When asked why Shukla said: "We have Shravan and I don't need a delivery from a Muslim fellow."
The customer care executive responded that cancelling the order would cost him Rs 237, and then said: "At Zomato, we don't discriminate on basis of riders, I hope you understand."