The company has built a network of 40 retailers to secure the market and launched all its popular handsets like Speed 7, Speed 7 Plus and Color series in the state.
Kevin Xu, founder of ZOPO, said, "Besides, keeping a close tab on the latest developments in mobile communications technology and constantly upgrading our products, we are now focusing on the expansion part. Eastern India is an important market for us and we wish to establish a strong foothold for our products in this region going forward with our foray in to the state of Odisha."
After its launch in 10 cities of the country, ZOPO intends to reach 10 per cent of the mobile device market in the next three months in Odisha and is aiming to launch itself in 100 cities in the next three months, company officials said.
The company was recently launched in India to address the next-gen needs of tech-savvy consumers and brings an impactful combination of superior visual features and high-end technology to provide multi-functionality for work as well as pleasure, they added.