The firm will also launch six new smartphones this year to tap the multi-billion dollar opportunity in India.
ZTE will price the smartphones between Rs 7,000 to Rs 18,000 catering to entry, mid and high-end segments.
"Depending on the local carrier, we would launch six devices in India, both 3G and 4G from entry level to high end category," Adam Zeng, Chief Experience Officer, ZTE Mobile Devices told PTI.
For India, ZTE is adopting a hybrid market strategy by selling handsets in collaboration with the telecom operator and through open market channels.
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"We are very optimistic about potential of 4G in India and plan to launch a range of affordable phones to drive the ecosystem," Zeng said on the sidelines of ZTE Mobile conference here.
According to ZTE Corp Head of Device Strategy Lv Qian Hao, "In the next three years, we would be among top five brand vendors of handsets in India."
The company would also double its marketing and branding expenditure this year.
ZTE, which is China's second largest telecom gear maker, is also planning to set up a new handset R&D centre in India on the lines of its Shanghai facility.
"ZTE sees huge potential of handset business growth in India and is thinking long-term in terms of dedicated handset R&D centre for India," he said.
The firm, which has 18 R&D centres across China, US and Europe, spends 10 per cent of its revenue from handsets on R&D.
ZTE is also bullish on expanding sales network in India.
"We have teaming up with five regional distributors to support our pan India sales," Hao said, adding ZTE is also strengthening its after sales service support with the launch of "At Your Door Step" service.