VW to approve budget car after solving cost issues - magazine

Bs_logoImage
Reuters HANOVER, Germany
Last Updated : Mar 20 2014 | 9:09 PM IST

HANOVER, Germany (Reuters) - Volkswagen's management board will sign off on a budget car for emerging markets after ending a long struggle to meet cost targets for the vehicle, Germany's Manager Magazin reported on Thursday, without citing sources.

The carmaker's senior executives will approve the budget car in the next few weeks and the supervisory board is expected to sign off on the project by the summer, Manager Magazin said.

A VW spokesman said the carmaker was working vigorously to develop the budget car but that a decision had not been taken yet.

Europe's largest carmaker has been trying for more than a year to hit internal cost requirements for the vehicle, which would likely sell for between 6,000 euros and 8,000 euros and be built in China, the biggest market for budget cars.

VW brand development chief Heinz-Jakob Neusser said at the Geneva auto show on March 4 that it was becoming more and more difficult to hit cost goals for the budget car, adding it made no sense to approve a vehicle that was not meeting in-house targets.

VW lacks a strong presence in markets such as India and southeast Asia which are dominated by no-frills models, and without a successful budget car, analysts have questioned whether the group will be able to meet its goal of becoming the world's biggest carmaker by 2018.

(Reporting by Andreas Cremer. Editing by Jane Merriman)

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Mar 20 2014 | 9:00 PM IST