50% recruiters feel career growth prospects needed to retain employees

Vantage point: Insights from cutting-edge research

A large number of the Gen X and millennial workforce in India are open to digital workspaces, value work-life integration (rather than work-life separation), and are embracing flexible workstyles that enable them to be mobile professionals with a personalised way of how they work and live. This has been reported by Microsoft in its new Asia Workplace 2020 Study.
 
In fact, the adoption of practices and advanced technology which enable flexi-work and collaboration have been ranked as the No. 1 and No. 2 reasons for joining and staying in an organisation. Interestingly, only six per cent of the respondents said that they were individual contributors. Eighty-eight per cent worked in cross-department or cross-geography teams, whereas about 43 per cent said that using collaborative technology (messaging apps, virtual meetings, enterprise social networks, etc.) would make a positive difference in working remotely from locations outside the office.
 
50 per cent recruiters feel career growth prospects needed to retain employees
 

Wisdomjobs.com, an end-to-end online recruitment and career solutions portal, has published a survey on “how companies are fighting attrition with monetary and non-monetary benefits”. While there are several reasons why employees leave their organisations, a majority of these can be classified under three heads — for better monetary benefits, better career prospects, and personal reasons. Forty-one per cent of the respondents said employees leave looking for better pay and benefits. Thirty-two per cent said the biggest reason for employees leaving is better career prospects — career progression, more challenging work, etc. Another 27 per cent pointed out that the major reason for attrition is employees’ personal commitments such as marriage, relocation and health issues. And 50 per cent recruiters felt that career growth opportunities are essential to retain employees, while 38 per cent said training and mentoring of employees was important in retaining them.
 
Digital is where the hunt starts, but buyers prefer shopping in physical store
 

Brick-and-mortar stores remain the preferred channel for shoppers globally. Even among technology-savvy Gen Z shoppers, 58 per cent prefer the physical store shopping experience, says a study titled “Shopper-first retailing: What consumers are telling us about the future of shopping.” The study has been conducted by Salesforce and SapientRazorfish. However, the study says about 60 per cent of the respondents were likely to start their hunt on digital, versus just 37 per cent in the physical store. Seventy-one per cent of all global consumers have used their mobile device for retail activity in the past 30 days, of which 27 per cent made a mobile payment-based purchase. Meanwhile, 31 per cent orders are placed on mobile devices, and 40 per cent of traffic from buyers is on mobile devices. While mobile buyers are increasing their visit frequency on phones by 12 per cent, those visits are more fleeting, as the duration per visit fell a corresponding 12 per cent.