The campaign broke worldwide in April and has already been around in Singapore and Korea. India is the third chosen country by Airbus.
This is the first time that Airbus has run a large-scale campaign in India.
According to Kiran Rao, president, Airbus India, the objective of the campaign is to serve a long-term marketing objective in this area.
The new promotion campaign, according to Rao, is Airbus' way of recognising the fact that these three countries are important strategic
markets. He hopes that the campaign would raise awareness about the advantages of an Airbus Industrie aircraft among travellers. Industry observers, of course, see definite linkages between the forthcoming Air India fleet expansion plans, for which Airbus has made a pitch, and the advertisements which feature only the A 340.
This is the aircraft being pitched by Airbus for the Air India deal.