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Answers to the Strategist quiz (#495)

Strategy Quiz (#495) answers

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Gaurav Sri Krishna
Last Updated : Jan 25 2017 | 9:58 PM IST
1. Why was this company founded in 1999 (NASDAQ:PRSS) in a way get noticed in India and by Indians recently?
 
Café Press is the American retail online company that crowdsources designs for its products and was selling the controversial Mahatma Gandhi flip-flops on Amazon.com


2. Connect the brands Marriott, Jindal and Kellogg’s in the USA and establish what is common to them.

All are business schools in the US named after them. The Marriott School of Business is part of the Birmingham Young University, Kellogg's is part of Northwestern University and the Navin Jindal School of Management is a part of University of Texas at Dallas

3. This person, known as a distinguished financier, art lover and philanthropist, donated his collections to the American Museum of Natural History and also to the Natural History Museum in Paris. In his honour a gemstone found principally in the mountainous region of Mount Bity in Madagascar is named. Name him and the gemstone.

JP Morgan. The pink beryl stone is called “Morganite”

4. __ is the term used to describe this business model where goods and services are traded on the basis of access rather than ownership: it refers to renting things temporarily rather than selling them permanently. The term arose as a correction to the term __, which some feel is mistakenly used. Fill in both the blanks.

Access economy and sharing economy. Airbnb, Uber and Zipcar are all part of the sharing economy

5. What is Alternate Alibaba better known as and give the reason for it being called so?

Yahoo after the sale of its core internet business is changing its name to Altaba. The name is a combination of words “Alternate” and Alibaba Group Holding Ltd which has a stake in it

6. Name the airline and the beer brand that have teamed up to serve draught beer on tap to its passengers on-board, a first in the world. The differences in air pressure previously made serving draught beer at high altitudes impossible.

Dutch airline KLM and brewer Heineken

7. If Pepper was the world’s first Lakshmi is India’s first. What is being referred to here and what are their distinctions?

First humanoids or robots used in banks. Pepper from SoftBank was used in the Japanese bank Mizuho, which was the world’s first. Lakshmi, a robot made by a French firm, was the first one to be used by an Indian bank, the City Union Bank in Chennai

8. Who has named one of their brands from the Latin which means fire?

Maruti Suzuki’s Ignis
 
9. Whose brands are Gemini, Rath and Nature Fresh?

Cargill Foods India

10. Name the company from its logo.

Conduent, the BPO division of Xerox which was spun off as a new firm which got listed on NYSE recently


There was one correct entry to quiz No 495. The winner is Shounak Bose from Thane.


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