Answers to the Strategist quiz (#509)

Strategy Quiz (#509) answers

1.   Connect Singapore’s Tiger Beer brand with a start-up founded by an Indian at MIT that is a spin-off group of MIT Media Lab and street murals in Hong Kong and New York and name a company and its product.
 
Tiger Beer has brought a partnership with Air-Ink, the first ink created from vehicular air pollution. Air-Ink was created by MIT engineer Anirudh Sharma, along with the MIT Media Lab, and he launched a campaign to develop an exhaust filter to capture carbon soot from vehicles and chimneys and turn it into ink and paint for street artists

2 . The first formulation of this term and associated principles was developed in cybernetics by James Wilk before 1995 and described by Brunel University academic D J Stewart as “the art of the __”. Who has set up a behavioural insights team to apply the __ theory (behavioural economics and psychology) to try to improve government policy and services and also save government money? It is a limited company now.
 
The nudge theory. The UK government had set up a team within the cabinet office, nicknamed the Nudge team. It is now a limited company, Behavioural Insights Limited
 
3. Connect the baselines “As Chicago as it gets” and “Give the lady what she wants” with pneumonia and eventually the death of a business pioneer.
 
Marshall Fields, the now defunct department store chain, had in 1930 hired James O Mckinsey, founder of Mckinsey & Co, to clean up the firm. By 1936, he shut down a lot of divisions and due the pressure from managing Marshall Fields’ affairs he succumbed to pneumonia in 1937

4. What is “Dubai”, “Dubai Medium” and “Dubai Light”?
 
The Dubai font, the first custom city font in typeface. The UAE has partnered with Microsoft on Dubai font

 5. Adolph Zukor, a Hungarian, started his career as a “contract” worker, sewing fur pieces and selling them himself, he was 19 and an accomplished designer. He set up the Famous Players Film Company and the Paramount Studios. What deed of his gave rise to a term that is used in the film industry all over the globe even today?
 
In 1916, he contracted 22 actors and actresses and honoured each with a star on the logo of Paramount Studios. They few would be called the first movie stars or film stars

6. “America” is a song by American music duo Simon & Garfunkel from their fourth studio album, Bookends (1968). The song was written by Paul Simon and concerns young lovers hitchhiking their way across the US, in search of “America”, in both a literal and figurative sense. It was inspired by a 1964 road trip that Simon took with his girlfriend Kathy Chitty. Which brand is using this song and theme to revive its fortunes in the US?

                Volkswagen
 

7.  Which industry owes its existence to “10-22-38 Astoria”?
Photocopying. The first message to get photocopied when Chester Carlson and his partner Otto Kornei were inventing electrophotography
 
8. Which company has got a makeover along with a newtag line BeTheNew?

Wipro Ltd
 
9. Which actor is taking over as Colonel Sanders to help launch the Zinger sandwich in the US this month? KFC Twitter feeds had these lines: “who is this mysterious space Colonel?” and “isn’t he hot in that suit?”
 
Rob Lowe
 
10. Name the brand from its logo.
 
Antonio Banderas. The Spanish actor is now a fashion designer
 

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Compiled by Gaurav Sri Krishna, www.facebook.com/gaurav.s.krishna

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One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant.
 
Last date for receiving entries: May 5 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.
 
The winner is chosen on the basis of the first correct entry received.
 
There were no entries to quiz No 508.