Answers to the Strategist quiz 592

Answers to the Strategist quiz 592

1. According to an Islamic legend, when the Devil was thrown out of the Garden of Eden, the first step of his left foot mad this spice sprout. Name the commodity that was introduced in the US in the 1700s. China is considered to be the world's largest producer with more than 21 million tons.

1. Garlic

2. Name the company that featured the following brand mascots for its advertisement 12 years ago : Charlie Tuna, Count Chocula, the Gorton's Fisherman, Mr. Peanut, Chef Boyardee, the Vlasic Stork, the Morton's Salt girl, the Pillsbury Doughboy, the Green Giant and Mr. Clean!.Most of them represented food brands except for Mr. Clean.   

2. MasterCard in its 2005 Superbowl advertisement

3. In 1800 Napoleon offered a prize of 12,000 francs for a new method to preserve__.  A confectioner and chef in Paris presented a selection of bottled fruits and vegetables from his manufacture at the Industrial Exposition in Paris, but did not win any reward. Subsequently the Bureau of Arts and Manufactures of the Ministry of the Interior gave him an ex gratia payment of 12,000 francs on condition that he make his process public. He accepted and published a book describing his process which created a new Industry. The global market for it is expected to reach USD 118 billion by 2023.  

3. Nicolas Appert was the French inventor of airtight food preservation. Appert, known as the "Father of canning".

4. The founder of which company said this ""It is well enough that people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning"?

4. Ford Motor Company

5. What is the term used to describe an advertising campaign in which the advertisements are shown infrequently over a period of time?

5. Drip Campaign

6. It is said that a term generally used by retailers in the West, especially during November. It originated in the mid-60s thanks to the Philadelphia Police department. Name it.

6. Black Friday. The Philadelphia Police Department started to refer to the day after Thanksgiving as Black Friday, with the hope that people would opt out of the collective consumer madness 

7. What is the word that describes Automation with a human touch? Where an operator and machine work together?

7. Autonomation

8. Which industry in the world has been resorting to the Japanese philosophy of Omotenashi? Also explain what it means

8. The Hospitality and Restaurant Industry. Omotenashi is Japanese hospitality. "Omote" means public face — an image you wish to present to outsiders. "Nashi" means nothing. 

9. Which brand is connected with the Dynamic Ribbon Device?

9. Coca Cola. The Coca-Cola script is underlined with a white 'wave', or the trademarked 'Dynamic Ribbon Device'.

10. What is the connection between the two logos? 

10. Both the brands JBL and Altec Lansing bear the names of its founder James Bullough Lansing, an American audio engineer
 

One lucky winner will receive a cheque for ~2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is December 25till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There was one correct entry to Quiz no 592. The winner is Harini Vemulapati from Hyderabad