McCann Worldgroup India has made two key changes in its team, elevating Puneet Kapoor, executive creative director, to the helm of the creative in the agency’s Bengaluru office, and appointing Kapil Batra as creative head for its Delhi operations. Kapoor moved into Bangalore office in late 2016. Prior to that, he was in Mumbai, where he spent two years working on Parachute, Saffola, Complan, Glucon-D, Asian Paints, Piramal iRange, IDFC Bank, Park Avenue and Fanta (South-east Asia region) brands. He will now partner with Dilip Ashoka, head of McCann South India operations. Batra, meanwhile, has helped build many key brands including Perfetti and PayTm.
Media mandate
Isobar India, the global full-service digital agency from the Dentsu Aegis Network, has been appointed by FOX Networks Group India’s channel brands, National Geographic and FOX Life, to handle their digital and social media mandates. The account will be handled by the agency’s Gurgaon office.
Sports head
Lokmat newspaper has roped in Ayaz Memon as editorial advisor, sports, to bring in quality analysis, updated coverage, opinion columns — all contributing to the vision of providing best sports coverage to readers from a regional perspective. Memon, a sports writer, journalist, columnist, author and lawyer, has spent over 38 years in sports journalism. He has served as an editor for The Times of India, DNA and Sportsweek.
Digital planner
Banjara’s, the herbal beauty care brand, has awarded the digital duties to Mirum India. So far the brand has been operating predominantly in south India, but from this fiscal year it wants to target the rest of India markets. This expansion plan will be driven by digital marketing. As part of the digital mandate, Mirum India will manage all the social media platforms and create new digital touch points for Banjara’s, with focus on brand building. Mirum India will also be offering media buying services as part of the mandate. This account was won following a multi-agency pitch.
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