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Going digital

Going digital
STR Team
Last Updated : Sep 05 2016 | 12:05 AM IST
Women shoppers value a digitally enhanced in-store experience more than their male counterparts, according to a joint survey report titled 'Shaping Consumer Trends' by industry body Ficci and PwC. While shoppers are in store, they value advice from sales associates with a deep knowledge of the product range as well as the convenience enabled by self-service checkout facilities in such outlets. Some insights

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First Published: Sep 05 2016 | 12:05 AM IST

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