 "Innovation and design-led thinking are boosting creative careers in India")
With the government of India's focus on resurgence of design, innovation and creativity-led entrepreneurship (D.I.C.E), the last year saw businesses emphasise upon the importance of design and creativity in businesses across the country. The rise of design-led thinking and the incorporation of design approaches into business and strategic problem-solving is seeing a positive impact on careers of creatives in India.
According to Adobe's 2016 Creative Pulse survey of more than 1,700 creatives across the Asia-Pacific (APAC) region including graphic designers, web designers, and artists, 98 per cent creative professionals in India believe that creativity and design thinking are more important to businesses in the country.
This is higher than the APAC average of 89 per cent. The report also found that Indian creatives have a higher desire to learn (83 per cent), and feel motivated to find new solutions to design-led challenges (61 per cent), which is higher (by 11 per cent and 20 per cent) than their peers in APAC. Creatives believe proficiency in technology and access to best-in-class tools, combined with intuitive creative excellence, will be the deal breaker, with 96 per cent of Indian respondents agreeing with this. The study also states that one of the main concerns of creatives is the fear of losing inspiration and motivation (37 per cent).
According to Adobe's 2016 Creative Pulse survey of more than 1,700 creatives across the Asia-Pacific (APAC) region including graphic designers, web designers, and artists, 98 per cent creative professionals in India believe that creativity and design thinking are more important to businesses in the country.
This is higher than the APAC average of 89 per cent. The report also found that Indian creatives have a higher desire to learn (83 per cent), and feel motivated to find new solutions to design-led challenges (61 per cent), which is higher (by 11 per cent and 20 per cent) than their peers in APAC. Creatives believe proficiency in technology and access to best-in-class tools, combined with intuitive creative excellence, will be the deal breaker, with 96 per cent of Indian respondents agreeing with this. The study also states that one of the main concerns of creatives is the fear of losing inspiration and motivation (37 per cent).